The Audience and the Challenge
"Vanish: Clothes live lomger with Vanish." This is the true tagline for Vanish. It does help to remove stains and make our lives easier. The brand team recognised that parents of children with autism face unique challenges in the morning before school. As a former language therapist, I have had consulting sessions with parents and psychologists who have explained the role of senses in the school routine. The senses of touch and smell can positively impact a child's routine by making them feel calm and secure about the challenges ahead.
Vanish identified an opportunity to help fill this need and used girls with autism as a primary subject in their fall campaign to raise awareness for autism. The target audience is divided into two main categories: girls with autism who may need more time to be diagnosed and parents who support their daughters completely.
Objectives and Solutions
According to Marty Neumier, your brand is defined by what your customers say about it. Vanish included parents and their daughters in their campaign by showcasing their challenges when a favourite hoodie is not clean and ready to wear, particularly for teenagers with autism. Through their storytelling, Vanish brought attention to this issue and can serve as a reference for explaining behaviours among classmates and understanding parental actions. Modern advertising often addresses taboo topics in a humanistic way to connect with audiences.
"Vanish: Clothes live lomger with Vanish." This is the true tagline for Vanish. It does help to remove stains and make our lives easier. The brand team recognised that parents of children with autism face unique challenges in the morning before school. As a former language therapist, I have had consulting sessions with parents and psychologists who have explained the role of senses in the school routine. The senses of touch and smell can positively impact a child's routine by making them feel calm and secure about the challenges ahead.
Vanish identified an opportunity to help fill this need and used girls with autism as a primary subject in their fall campaign to raise awareness for autism. The target audience is divided into two main categories: girls with autism who may need more time to be diagnosed and parents who support their daughters completely.
Objectives and Solutions
According to Marty Neumier, your brand is defined by what your customers say about it. Vanish included parents and their daughters in their campaign by showcasing their challenges when a favourite hoodie is not clean and ready to wear, particularly for teenagers with autism. Through their storytelling, Vanish brought attention to this issue and can serve as a reference for explaining behaviours among classmates and understanding parental actions. Modern advertising often addresses taboo topics in a humanistic way to connect with audiences.