At 18 years old, I had to decide on an undergraduate field of study to fulfil my future criteria and passion. Although my perspective on life was narrow, I knew that working with children was my passion. I was especially interested in helping children with unique needs, so I chose to study the pathology of language and communication in children.
After completing my studies, I worked with children who experienced communication difficulties for two years. During that time, I also had the chance to communicate with children who had autism. Although I have since entered the advertising market, my fascination with autism and the knowledge I gained from my experience continue to intrigue me.
Recently, one of the top-selling washing powders in the UK, Vanish Stain Remover, launched a campaign related to the school year and children. They decided to include a specific ingredient in their campaign - adolescent girls with autism.
Company Background:
Vanish is a well-known laundry care brand owned by Reckitt Benckiser Group plc, a British multinational consumer goods company.
Size of the Company:
The company boasts a wide range of hygiene, healthcare, and nutrition products and has operated since 1819. Initially, they launched healthcare products for households, and since then, they have developed and expanded different product series for specific purposes. Many other popular brands, including Harpic, Dettol, Clearasil, Durex, Finish, Calgon, Move Free, and Nurofren, are also under the Reckitt Benckiser Group umbrella. Interestingly, Harpic made the first TV commercial in their sector.
The video campaign
After completing my studies, I worked with children who experienced communication difficulties for two years. During that time, I also had the chance to communicate with children who had autism. Although I have since entered the advertising market, my fascination with autism and the knowledge I gained from my experience continue to intrigue me.
Recently, one of the top-selling washing powders in the UK, Vanish Stain Remover, launched a campaign related to the school year and children. They decided to include a specific ingredient in their campaign - adolescent girls with autism.
Company Background:
Vanish is a well-known laundry care brand owned by Reckitt Benckiser Group plc, a British multinational consumer goods company.
Size of the Company:
The company boasts a wide range of hygiene, healthcare, and nutrition products and has operated since 1819. Initially, they launched healthcare products for households, and since then, they have developed and expanded different product series for specific purposes. Many other popular brands, including Harpic, Dettol, Clearasil, Durex, Finish, Calgon, Move Free, and Nurofren, are also under the Reckitt Benckiser Group umbrella. Interestingly, Harpic made the first TV commercial in their sector.
The video campaign