Through my Master's project journey, my copywriting skills were greatly improved, and I gained a deeper understanding of the consumer's perspective. It took a lot of work to connect linguistics with the performance of consumers in an unexplored area.
I discovered that verbs play a crucial role in interrogative, declarative, and imperative headlines when it comes to copywriting for grocery essentials. This research provided me with a valuable insight into the grocery food industry and how offline and online copywriting can be used to cater to specific consumer needs.
I discovered that verbs play a crucial role in interrogative, declarative, and imperative headlines when it comes to copywriting for grocery essentials. This research provided me with a valuable insight into the grocery food industry and how offline and online copywriting can be used to cater to specific consumer needs.