"The customers don't buy brands; they join brands. "
- Marty Neumier
I conducted a brand definition process focusing on millennials, identifying all the moments when they used butter. From childhood to adulthood, butter has been a constant presence, from enjoying it on toasted sourdough on a rainy morning while watching animated TV series to quickly satisfying hunger before or after exams during adolescence and on to adult life. Whether plain or salted, butter always pleases the taste buds and enhances meals and snacks. Adding butter to steak changes its flavour, a spoonful of butter makes rice more enjoyable, and the aroma of bread and butter in the morning sets the tone for the day. Using butter truly makes a difference in life.
At Mama's, we aim to elevate those everyday moments and bring them up to date with the year 2023. Shopping for groceries involves constantly negotiating necessary products for couples, individuals, and families to add to their lists. With high prices, customers are more cautious and thoughtful before each purchase.
Introducing Mamas!
A convenient and delicious solution to your snack time dilemma! Each package includes 150g of spreadable salted butter and 150g of flavoured butter, perfect for topping on crispy or soft surfaces.
Impress your last-minute guests with the tasty flavoured butter paired with crackers, or enjoy it on your own for a delightful treat. With Mamas, snacking has never been easier or more enjoyable.
At Mama's, we aim to elevate those everyday moments and bring them up to date with the year 2023. Shopping for groceries involves constantly negotiating necessary products for couples, individuals, and families to add to their lists. With high prices, customers are more cautious and thoughtful before each purchase.
Introducing Mamas!
A convenient and delicious solution to your snack time dilemma! Each package includes 150g of spreadable salted butter and 150g of flavoured butter, perfect for topping on crispy or soft surfaces.
Impress your last-minute guests with the tasty flavoured butter paired with crackers, or enjoy it on your own for a delightful treat. With Mamas, snacking has never been easier or more enjoyable.