Logo & Name:
Based on our target audience's age and lifelong relationship with butter, we chose a name that evokes countless memories and associations: Mamas. The emphasis on the final syllable conveys the idea of a special offer from a mother figure. Butter has a comforting and savoury taste that provides nourishment and emotional support, much like a mother's guidance. The letter "M" is shaped like a heart, symbolising love, and the overall aesthetic is simple, natural, and handwritten - reminiscent of the cherished gift of a mother's homemade butter.
Colours
Two colours symbolised the connection between millennials and butter, love, and memories. The colours selected were:
The classic butter text is on one side, while the other has flavoured butter text. The colour pair works well because it balances the two tones.
Package
Our product packaging is designed to resemble a slice of bread with a unique and eye-catching background. We aim to stand out not just in appearance but also in the quality of our ingredients.
Based on our target audience's age and lifelong relationship with butter, we chose a name that evokes countless memories and associations: Mamas. The emphasis on the final syllable conveys the idea of a special offer from a mother figure. Butter has a comforting and savoury taste that provides nourishment and emotional support, much like a mother's guidance. The letter "M" is shaped like a heart, symbolising love, and the overall aesthetic is simple, natural, and handwritten - reminiscent of the cherished gift of a mother's homemade butter.
Colours
Two colours symbolised the connection between millennials and butter, love, and memories. The colours selected were:
- peach beige (#fcedda)
- loud orange (#ee4e34)
The classic butter text is on one side, while the other has flavoured butter text. The colour pair works well because it balances the two tones.
Package
Our product packaging is designed to resemble a slice of bread with a unique and eye-catching background. We aim to stand out not just in appearance but also in the quality of our ingredients.