So, why Mamas?
During our competitor analysis, we focused on the third key point. Then, we identified a market gap, and we decided to address it by listening to the average consumer's needs. We aimed to create an affordable and delectable snack that competes with high-priced items on Delis' fridges. As part of our research, we identified three main competitors - Abernethy, Sublime, and Posh Cow. These brands offer top-quality, small butter block products priced between £4.95 to £11.95 per 90g roll.
In this day and age, we are expected to invest both money and attention into various aspects of our lives. However, simple, everyday joys should not require excessive spending or time.
That is why on Mamas, the goal is to cater to this mindset and bring joy and deliciousness to your daily life.
- You can purchase a 300-gram product that combines both classic and alternative options. It is slightly more expensive than a 250-gram spreadable butter of the classic variety.
- Mama's spreadable butter is mixed with extra virgin Greek olive oil and has two nutritious and delicious flavours (chilli, garlic, dill).
- We have developed an affordable, everyday snack that our audience will love. It's not something you can commonly find in deli stores.
During our competitor analysis, we focused on the third key point. Then, we identified a market gap, and we decided to address it by listening to the average consumer's needs. We aimed to create an affordable and delectable snack that competes with high-priced items on Delis' fridges. As part of our research, we identified three main competitors - Abernethy, Sublime, and Posh Cow. These brands offer top-quality, small butter block products priced between £4.95 to £11.95 per 90g roll.
In this day and age, we are expected to invest both money and attention into various aspects of our lives. However, simple, everyday joys should not require excessive spending or time.
That is why on Mamas, the goal is to cater to this mindset and bring joy and deliciousness to your daily life.