The relevance of verbs I interrogative headlines to consumer's attention
Why did I choose headlines?
Headlines are everywhere. They hold the key for every consumer to join in the ad discussion.
Why did I choose verbs?
The verbs are placed in sentences to transfer energy and fulfil the meaning. In my research, I wanted to find out how the presence of verbs affects consumers' attention.
And why did I choose interrogative headlines?
Interrogative statements open a small dialogue window between the sender and the consumer instead of declarative and imperative forms. The research papers clarified this insight.
On the following PDF document, you can find the six month research with all the details, limitations and some additional inisghts regarding verbs' interpretation towards headlines.
Why did I choose headlines?
Headlines are everywhere. They hold the key for every consumer to join in the ad discussion.
Why did I choose verbs?
The verbs are placed in sentences to transfer energy and fulfil the meaning. In my research, I wanted to find out how the presence of verbs affects consumers' attention.
And why did I choose interrogative headlines?
Interrogative statements open a small dialogue window between the sender and the consumer instead of declarative and imperative forms. The research papers clarified this insight.
On the following PDF document, you can find the six month research with all the details, limitations and some additional inisghts regarding verbs' interpretation towards headlines.